Investing in fashion, particularly plus-size clothing brands, could be a smart move for investors looking to diversify their portfolios and capitalize on a growing market.
The demand for plus-size clothing has been steadily increasing, with more than two-thirds of American women fitting into the category, according to a study by Plunkett Research. This creates a lucrative opportunity for investors who want to delve into an underrepresented market and make a profit.
Here are some plus-size clothing brands that investors should consider adding to their portfolios:
1. Torrid
Torrid is a plus-size women’s clothing brand that has become increasingly popular in recent years. The company offers trendy clothing, shoes, and accessories for women sizes 10 to 30. In 2015, Torrid generated $678 million in revenue, proving that the plus-size market is a worthy investment.
2. Lane Bryant
Lane Bryant has been a staple in the plus-size clothing industry since 1904. The company has a loyal customer base, and its offerings range from workwear to casualwear to activewear. In 2019, Lane Bryant reported revenue of $827 million, proving its continued success in the industry.
3. Dia&Co
Dia&Co is a digital-first company that connects plus-size women with personalized styling services. The company offers a clothing subscription service, where clients receive a monthly box of curated clothing items tailored to their individual style and body type. Dia&Co’s revenue has been steadily increasing since it was founded in 2015, with a reported $100 million in revenue in 2019.
4. Eloquii
Eloquii is a fashion brand that offers trend-driven clothing for women sizes 14-28. The company was acquired by Walmart in 2018 and has since expanded its offerings to include petite and tall sizes. In 2020, Eloquii’s revenue was projected to reach $120 million, a testament to its growing success.
Investing in plus-size clothing brands doesn’t just benefit your portfolio; it sends a message about inclusivity and body positivity in the fashion industry. It’s time for investors to take notice of this growing market and capitalize on the potential for long-term gains.
In conclusion, the plus-size clothing industry is a lucrative investment area that investors should take advantage of. By considering reputable brands like Torrid, Lane Bryant, Dia&Co, and Eloquii, investors can diversify their portfolio and create significant returns while supporting brands that promote inclusivity and positivity.